Reasons To Build A Mobile App

[a] App Exclusives - Reward Your app Users With Additional Brownie Points

Who doesn’t like freebies! Make the most of the power of freebies by offering something extra whenever they use your app - maybe a free item, a discount, a coupon or sponsor a contest or even give them first dibs on reserving a "Hot" product. (Take a cue from the ‘Prime’ benefits that Amazon gives away!)

[b] Enable Personalization In The App Experience

Dark mode isn’t something that you may have missed..from Facebook to Reddit, it’s everywhere. But why exactly did that come into play? To cater to the user's convenience. You can play the personalization game right too by simply allowing your users to choose their preferred interface elements. Be it the text size, or which menu items appear on the first page of your app, the search result arrangements (bar or tile) and alike will significantly increase your customer engagement.

[c] Build In A Social Forum - Stay Connected To The Loyal Community!

Adding a well-built discussion forum into your app where the loyalists can talk about your offerings will be a win-win. Being able to be socially connected with safety and convenience in one place - for the user

AND

Consistent word of mouth marketing for you - courtesy, trustworthy reviews from the users for those in the community who seek real purchase info thus, increasing customer satisfaction.

One such example of a community help center is the Facebook community, which assisted thousands of small business owners during the pandemic by promoting their businesses globally with the help of customer reviews.

[d] Make It Fun - Think Gamifications, Videos Or AR

Don’t we all like spinning the luck wheel on Amazon & get that extra 5% off? That’s exactly what glues the users to an app - a fun experience among the top-loved app elements. Including gamifications, videos, reels, and even augmented reality (AR) in your bespoke mobile app is a great way to intrigue engagement.

Speaking of fun apps.. you should also read our starter guide on Fantasy sports software development!

[a] In-App Advertising

In-app Advertising, where you will be paid for serving ads within the app, in which all you have to do is partner with an ad monetization platform, integrate their SDK (software development kit) into your app code, and watch the money roll in.

[b] In-App Purchases

In-app Purchases, in which you can allow your users to purchase certain features, content, or services within the app, similar to how Tinder enables its users to purchase boosters, which temporarily increase the chances of their profile appearing in other people's feeds, and even super likes, which indicate to a match that they are very much interested in them.

[c] Paid Apps

Paid Apps, where you can charge your users for downloading your app. So, try building a smart app that will strike the right balance between user needs and your business interests, so that when your customers download the app, they don’t feel like they are wasting their money.

Start like a pro reading our Mobile App Development guide!

[a] Create Referral Programs

Starting a referral program is the easiest way to spread your brand’s news with an app - in which you can reward your current customers for referring your products or services to their friends and family. Look at how Ola app provides its existing customers with discounts on their next ride if they refer the app to their friends and family using a referral code that is unique to each user. Thus, using this strategy, you can convert your current consumer network’s near & dear ones into a part of your customer base, too. Finally to get the maximum ROI, try exploring some referral program centric marketing strategies, as creating an artificial word-of-mouth wave using this method might not be the easiest endeavor.

[b] Unleash The Potential Of Content Marketing

Create and increase the volume of high-quality content that resonates with your customers' interests within your app, also, don't forget to include share buttons in your app because when customers enjoy your posts, they are more likely to share them with others, attracting more potential customers to your app. Additionally, increased engagement via likes, shares, mentions, and comments will also raise brand awareness and recognition.

[c] Initiate Your Own Podcast

In order to increase brand awareness, the more value you can add to people's lives, the more likely they are to remember you, recommend you, and eventually become your customers. With mobile apps, you can create podcasts that discuss your product, service or comment on the industry in which you work. So, when creating a podcast, think through how you can add value to the lives of your listeners while also explaining your business so that it not only attracts users but, when branded correctly, can also work wonders for your brand awareness.

[d] Introduce Push Notifications

By incorporating push notifications into your mobile app, you will be able to get closer to your users and interact with them directly. With push notifications, your customers will be more aware of your products and services, and you can even notify them when you launch a new offering or hold a sale, increasing brand awareness and recognition, similar to how Buzzfeed uses push messaging to deliver news in a single message while also delivering interesting trivia.

P.S. - Give your customers the option to customize & select what they want to be notified about.

[a] Efficient Onboarding

The goal of onboarding is to show the value of your app to the user by demonstrating how they can achieve what they want quickly and efficiently, thereby attracting and retaining more customers. With mobile apps, you can provide your customers with easy navigation within your app by using coach marks to educate users and familiarize them with the app. You can even include mini-tutorials in your custom made mobile app to show how the app works. Additionally, you can also reduce the number of steps required for account creation by including multiple registration options (e.g., sign in with popular social media apps like Facebook / Google).

One such excellent example of successful onboarding is the Nest app, where it not only streamlined the onboarding process for its customers, but also provided them with all of the functionalities they needed to manage the security and comfort of their home from wherever they want, enhancing the overall user experience.

[b] Reducing Search Effort

You can incorporate search strategies such as barcode scanning and keyword search into your app to assist your users in quickly locating the items they are in search for in order to satisfy their needs and drive conversion rates, resulting in an improved user experience.

[c] Limiting User Input

Users frequently become frustrated while filling out large forms during registration or checkout. However, with mobile apps, you can easily say "no" to those inconveniences, by incorporating autocomplete, spell-check, and prediction text assistance within your app.

[d] Integrating Behavioral Gestures

Behavioral gestures refers to the actions that users perform while interacting with your app, such as swiping or scrolling. So, by analyzing those gestures, you can allow your users to perform certain actions such as "share" or "delete," similar to how Whatsapp allows users to swipe a specific message and reply to it, making the conversation more engaging by letting the receiver know in which context the conversation is taking place, enhancing user experience.

[a] Surveys

Surveys can be extremely useful in gathering explicit data from your customers. You can easily send a text message to your customers or email them a link to a form with the help of mobile apps. You can also incorporate pop up surveys into your custom made mobile app, that can be filled out by customers who spend a dedicated amount of time browsing. This way, you can easily extract your customers' personal data with their permission and send them personalized updates in a timely manner, increasing user engagement.

[b] Subscriptions and Registration

You can frequently invite customers to share information with you via mobile apps by offering something in exchange, similar to how ZeroBounce asks its customers to provide qualitative data about themselves in exchange for a chance to win a $200 Amazon gift card. So, by analyzing data collected through subscription forms and newsletters, tools like firebase integrated into your custom mobile app can help you determine customer behavior, leading to improved marketing strategies.

[c] Feedback Forms

Customers can provide you with information about your brand's strengths and weaknesses by filling out feedback forms through your mobile app, which will assist you in identifying areas of your business that need improvement and also the ways to improve them.

One such example of feedback impact is Nike fit. Nike identified a common problem among users through feedback forms and launched a sub-app Nike fit to address the issue of not being able to find shoes that exactly match their foot size. Nike Fit basically allows its users to scan their feet with the help of a scanner embedded in their mobile app, and then recommends a size range that helps them find shoes better, increasing conversion rates.

[a] In-App Messaging

With an in-app messaging tool like live chat or a chatbot integrated into your bespoke mobile app, you can provide real-time support to your customers, allowing them to directly talk to you about their concerns 24X7. This will not only help you understand your customers better but will also make it easier for you to solve their grievances instantly, increasing customer satisfaction, similar to how Currys PC World helps its customers by giving advice before making a purchase and providing information and resolving issues related to their existing order through its live chat popup.

[b] Provides Multi-Channel Customer Support

Mobile apps can provide multiple communication channels to its users including email, contacting through phone, utilizing social media channels like Twitter, Instagram, Facebook etc to enhance the communication between you and your customers. And, as the saying goes, "the more the merrier!" The more communication channels you provide your customers with, the more delighted your consumers will be as it will be much easier for them to contact you in a very short period of time.

[c] In-app FAQs

User-friendly FAQs with self-help materials embedded in your custom made mobile app can greatly assist users in dealing with minor issues without generating tickets. Thus in this manner, you can greatly reduce the number of repetitive questions, saving your and your agents' time, allowing them to focus on high-priority tasks, close to how Twitter's FAQ page made it extremely convenient for its users to learn and understand its service and functionality.

[a] Instant Rewards

Rewarding your customers for choosing your brand over another is an excellent way of keeping them loyal. And this is where mobile apps come in, making it easier for them to collect points with each purchase and exchange them for rewards through a single platform that users can easily access.

[b] Customized Experience

With mobile apps, you can have the full liberty to completely customize the customer experience. You can offer personalized deals and special offers on birthdays, anniversaries or on any other special occasion and even update the visual experience, further enhancing brand recognition and connection.

[c] Product Recommendations

With the data and analytics on your users' purchasing behavior, you can easily recommend relevant products to them at the most convenient time, increasing conversions and brand loyalty.

[a] Enhance Communication

Have you ever called a coworker and not received a response? Does your team find it difficult to keep up with emails from other team members?

The answer without a doubt, would be - more than likely.

So to mitigate such issues, you can easily keep all communications under one roof with your own internal mobile app. You can also keep track of previous conversations and organize them, reducing the amount of interruption in workflow. Additionally, a custom made mobile app, that includes instant messaging and video conferencing, can also help your employees communicate effectively even when they are not in the office.

[b] Improve Efficiency

With your business’ very own mobile app, you can increase the efficiency of your business by automating simple tasks such as sending bulk emails and notifications to your employees and even sharing calendars with coworkers, which will notify them when one is available. Not only that, but mobile apps can also aid in the recruitment of new employees by simultaneously sending your job description to multiple job search websites.

[c] Enhance Employee Monitoring

With employee monitoring software integrated into your bespoke mobile app, you can also keep track of your employees' productivity by tracking their daily work hours, checking task progress, and even reviewing their performance, resulting in productivity enhancements and thus improving your business operations.

[d] Improve Payroll

When it comes to payroll, no one likes mistakes or any type of irregularity. So, by incorporating a payroll management system into your custom mobile app, you can eliminate "those" irregularities and payment delays by reducing calculation errors and tracking all standard information such as dates, demographics, and so on. Additionally, it can also provide multiple ways to pay your employees while also generating and analyzing data and keeping the accounting system error-free and paperless.