Sales Automation – How To Do It Right!

Pulls Up Productivity & Efficiency In Business Processes

When you automate sales operations, that’s when you actually focus on selling – as the manual efforts shift from those mundane error-prone repetitive tasks to the creative sales strategy planning. Clearly, with automation taking over the routine, non-creative tasks, the productivity soars right up and so does the overall efficiency of the sales workflow.

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Hits Higher Accuracy Under Lesser Time

To err. is human and even if your workforce drains their last iota of efforts into the redundant sales tasks involving bulk data and contacts, the time passed in the process, of course, will make you sad at the end of the sales cycle. Let’s face it – processing somewhat a hundred leads in a month with some tens of follow-up and then no significant conversion in a matter of a good long month – that can just not be any company’s satisfactory work done! Sales automation helps businesses to rise up from such helpless conditions – processing about 100X of leads (even more, if you want) under a similar timeframe. What difference does that make is a no-brainer – maximized accuracy and thus, enhanced outcomes.

Improved Customer Service By Faster Response 24*7

Customer servicing plays a make or break factor in today’s competitive market and with manual efforts it becomes a hard nut to crack. The technological advancements have taken down the majority of the customers’ patience level by several notches and so, for them, switching brands or messing up with its reputation over social media is way easier than waiting for more than 2 minutes to get a response against a purchase query or grievance lodging. That makes it evident why sales automation in this space isn’t a good-to-have anymore – it’s a basic requirement that has a big say on your business’ bottom line. As you automate your customer service, you actually make all your customers feel heard while adding a human-touch in the process with some gamification, chatbot etc – plus, no ‘outside working hours’ excuse turning them off.

Fixes Data Inconsistency

Sales is broadly synonymous with stacked files full of data, slow-loading spreadsheets with overflowing contacts and constant fear of data duplication, overlooked updates and data loss. However, the transformation from old-school sales to cutting-edge sales automation uproots all such red flags as it effectively runs routine checks on the central database storing all the data and keeps every chance of inconsistency at bay.

Filters Prospects

How many leads can your team check and verify in a day? 200? 500? 1000? Well, guess how much a sales automation software can do? Limitless! With specified logic drawing the criteria with which you want to call it a lead or a miss – sales automation tools can make filtering prospects a matter of few minutes to hours depending on the number of leads you’d prefer to process in a day.

Simplify Generating Custom Reports & Analytics

Reporting is a crucial part of any sales process as it shows how good or bad your strategies are performing. Custom report generation can give you a clear picture of your sales scenario based on which taking an informed decision becomes much more convenient & logical.

Schedule Meetings

Meetings are to the sales process what salt & pepper are to meals – a necessity! However, it gets utterly confusing & time-taking to map out the available calendar slots and schedule a meet. Sales automation can save you the struggle of doing the needful for you without keeping your lead on wait.

Segmented Email Template Set-Up

Email marketing is an integral part of the sales process in today’s time and that explains why sales email automation tools have all the buzz around them. A thorough market study will show you how the ready-made systems promising sales email automation will do it the same way your every other competitors are running email marketing i.e. the usual bulk-scheduling of the same email. However, at BinaryFolks, we suggest user segmentation for email marketing so you fetch maximum results. User segmentation is where we group down your customers based on similar preferences and ask you to draft appealing templates for such groups individually. Next? Needless to say how personalization does wonders – come on, no fitness freak wants to be email-notified about that newly launched high-fat cheese spread from your grocery store (for example)! So, with segmented email marketing, you please more leads under the least time ever!

Pre-Recorded Voice Recording

Now coming to one tip with which ‘you’ can ace your USP at ‘U’! Automation isn’t something rare today and so, the number of ‘automating platforms’ mushrooming across the internet are overwhelming too. But going for such platforms you only end up automating the processes in a generic way, thus, discarding your digital USP. We have helped our clients build an editable custom library of pre-recorded voice messages containing the messages which have most usage in your sales process. With such human-touch curated into your automated sales flow, our clients have seen visible changes in profitlines under a year.

Call Recorder & Records-To-Text Translator

Remember when your sales team had a tough time balancing the pitch & noting down the response all at once? Don’t tell me that’s a daily thing even now! Or if it is, don’t forget to incorporate a call records-to-text translator module now that you are planning sales automation for your business, to make your life easier than ever while streamlining the concentration towards the pitch. The system will do its part and keep the entire convo recorded for future usage.

Bonus Tip : Build a custom loyalty management software to keep the existing base up your radar!