The Location Based Services market size is projected to reach USD 68.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 25.4%. Startups and enterprises are increasingly adopting location based app development.
BinaryFolks has a reputation in location based app development and has developed location based apps for a significant number of businesses. Our geolocation applications helped app users navigate, check in locations through mobile devices, changed the face of campaign management and marketing and transformed the whole workflow of interaction with the consumer.
How does geolocation app work?
This is common knowledge that location based apps allow people to search for food joints, shopping malls, multiplexes, etc. A few years back this was a nightmare, but with location based services apps, these daunting tasks seem like a piece of cake. Geolocation apps with the help of a device’s inbuilt GPS accurately show where the device and the user of the device are. The data is accessed through apps that are granted location permission by users.
A couple of technologies are used to determine outdoor geolocation. Here are some of the most common ones:
GPS
Every smartphone nowadays is equipped with an integrated GPS ( Global Positioning System). GPS captures the location and the timing that is sent via satellites from space. To determine location with accuracy within sixty feet, a smartphone needs data from at least four satellites.
Cell ID
At times when GPS is unavailable, information from cell towers is used to determine the location. Mobile networks help in determining which cell tower the customer uses and compares it with the base-stations database.
Assisted GPS
A combination of both GPS and Cell ID tools, which gives more precise results than GPS alone.
Wifi
Wifi determines the location in two ways. First, through RSSI. This refers to the signals from the phone within a Wi-Fi point's database. Second, it scans profiles of locations that are already in Wi-fi networks ( wireless fingerprints ). This can identify the user’s position accurately, within 2 meters.
Geofencing
In order to determine how close the internet connected device is to a specific place, we use geofencing utilizing the device’s GPS. Not only this helps to figure out whether the user is inside or outside a place or arrived or left, but it also helps apps to offer personalized deals and coupons to their customers.
Why create a location based app for your business?
Deliver personalized marketing messages at the right time and the right place
Ads, content, promotional codes or coupons can be delivered to the customer using location based apps. This benefits businesses and brands as it can create data-driven, tailored and relevant marketing resources for potential customers based on their location. Location based services apps not only help in monetization but also facilitates better service and customer engagement. This will also help you get customers on board and convert customer impulses into sales.
Personalized experience
With the help of geolocation services, you can collect a moderate amount of data on your customers. With the help of that data, you can personalize discounts, coupons, and other marketing strategies and send them distinct orders.
Recommending Venues
Location based services apps provide personalized search experience to its users based on the places they go, things they like, and people whose advice they trust the most. Based on these aspects the application suggests the perfect places to visit around the users’ current location.
Monitoring person or vehicle using real-time tracking
Real-time tracking with the help of geolocation app takes place via frequent live tracking update requests to a GPS device. This can be used for fleet tracking to get the real-time location, arrival, destination and other essential information regarding the vehicle current activity. Also, you can also track whether your goods and services are delivered within the stipulated time and increase your brand’s goodwill.
Some location based app ideas that are making rounds in the market:
Dating App development
Create a location based dating app for comparing profiles in order to suggest a relevant match. Matching users on the basis of location helps users find matches on the basis of the user’s proximity to the device.
Read more: How to create a dating app?
Geolocation based games
Pokemon Go, in short! There is a huge demand for these Augmented reality games and geolocation plays a huge part in developing them. Here app users, with the help of AR and geolocation, can actually discover objects or characters by physically searching for them. Who knows, it might get viral!!!
Weather apps
Weather apps are a must for the people who hate getting deceived by the weather. Now, every smartphone comes with an in-built weather app, so, where do you add value to your customers? Introduce new features like forecasts, wind information, humidity, rain possibility, climate map, etc.
Transportation and Logistics apps development
In transportation and logistics, something or the other is always on the go. With apps that leverage geolocation, one can collect information on road congestions, accidents, quickest routes and estimate their time accordingly. This helps in increasing the efficiency and effectiveness of services they offer as both clients as well as the business can keep a track of the events and create realistic schedules and production timelines.
On Demand App development
Consumers like having stuff on their beck and call. On-demand applications act as an intermediary between customers and the service provider and offer convenience. On-demand apps usually require to obtain user location in order to provide its geo-location based services, whether it’s ordering a taxi or a pizza.
FAQs
User’s location is helpful when it comes to tracking the location in real time when they are using an application for the relevant results. For example, if you are about to order food , you would like to have a list of restaurants nearby that would deliver food online. A location based app will first use your location and thereafter gives you the list of restaurants you can place your order from. So, that’s how you get the relevant information and better service.
Read More: Create a Location Based App - A Complete Guide
When everything is sought out, every factor is considered, then only the cost to develop a geolocation app can be determined.
Read more: How much does it cost to create an app?
Once you have got the idea for your app, you can contact an app development company that can help you with the location based app development. Share your idea with them to make them understand the full scope, functionalities to add, features to include in your app and the cost involved in the development. Once the idea and requirement has been shared, they will start the app development process from the scratch.
Here’s a list of some hot ideas to consider:
You might be new in the game of app business, but if you are well focused and know how to proceed, you can reach new heights within no time.