The main objective of this Israeli client was to develop a visual reporting tool for marketing and email campaigns in order to help companies create a marketing strategy that will boost their sales and profits and increase their competitive edge. BinaryFolks had to develop a software to compare statistics and build intuitive reports for multiple marketing campaigns across various websites so that it allows the organizational leaders to access and interpret data to make highly informed decisions about their businesses quickly.
CLIENT’S REQUIREMENT
The main objective of this Israeli client was to develop a visual reporting tool for marketing and email campaigns in order to help companies create a marketing strategy that will boost their sales and profits and increase their competitive edge. BinaryFolks had to develop a software to compare statistics and build intuitive reports for multiple marketing campaigns across various websites so that it allows the organizational leaders to access and interpret data to make highly informed decisions about their businesses quickly.
Solution
This software collects data / information from Act-on and Octopost and pushes the stats to GeckoFeeder, where one can see different statistics for different campaigns all from one centralized dashboard. We enabled visual data representation on a dashboard where business heads can compare the statistics and reports in the form of visual charts and graphs and take informed decisions about their marketing campaigns.
Technology Stack
PHP, MySQl, Laravel, Octopost API, Acton API, Google visualization chart, Geckoboard API,HTML, CSS, Bootstrap
